06 Jul 2024

Farnham Town welcomes notwoways as the new Men’s front-of-shirt sponsor

Farnham Town are thrilled to announce a new partnership with UK footwear brand, notwoways, to become the Town’s new front-of-shirt sponsor for the Men’s First Team.

As we prepare for our first-ever campaign at Step 4 following our unbeaten title-winning campaign in 2023/24, we’re looking to onboard ambitious and forward-thinking brands & businesses who wish to support our Club through any means, and we’re excited to welcome notwoways to the Farnham Town family.

This agreement will see notwoways become the front-of-shirt sponsor across all Farnham Town kits for our U18s and Men’s First Team for the 2024/25 season.

With the support of notwoways, this partnership enables us to continue to move forward as a Club, push the boundaries of what’s possible in non-league football and allows us to continue delivering innovative and engaging content to our ever-growing fanbase.

When looking for partners to support us on our journey in recent seasons, we’ve been very proactive in partnering with globally recognised social media content creators to do things differently. We understand the value relationships like these can provide and what it means for the growth of our Club. They’ve allowed us to have an unprecedented level of digital exposure relative to our level in the pyramid, which also has resulted in a trickle-down effect of growing attendances.

Over the last two seasons, we have welcomed The Sidemen’s food brand, Sides, and Pitch Side as front-of-shirt partners and made replica shirts available for sale. During that time, we have sold more than 1,000 replica shirts to over 20 countries globally. Callum, commonly known as Callux and founder of notwoways, is the latest content creator to partner with Farnham Town, with over 7,000,000 followers worldwide across his social media channels. We believe this will bring in a new audience who hopefully buy into our story and our project.

In March, we unveiled early mock-ups of our 2024/25 home kit design after clinching promotion to Step 4 for the first time in our 118-year history and we’re excited to confirm notwoways as our front-of-shirt partner this season.

About notwoways:

notwoways is a North London based sneaker brand that launched in 2020. known for creating technical and fashion-forward footwear, the brand has found a home in creating and thriving in disruption within the sneaker scene.

founded by Callum McGinley, a director and storyteller from London, whose content has amassed over a billion views worldwide, and Rockwell Princely, a Dutch-Surinamese, eco-focused graduate from London College of Fashion.

the brand exists to inspire creativity and limitless possibility through fashion and voice.

Harry Hugo, Farnham Town director, said: “As an ambitious, forward-thinking Club, we’re looking for like-minded partners to join and support us on our journey. From speaking to Callum at notwoways, it became clear to me that they also see an opportunity here to do something different and creative with a football club that’s progressive in their thinking.

“notwoways are an exciting, innovative brand that want to disrupt the industry a lot like how we at Farnham Town want to disrupt traditional Non-League football, while also sharing a lot of our key values: being community focussed and keeping sustainability at the heart of what they do. I’m thrilled to welcome them to the Farnham Town family as our new front-of-shirt sponsor.”

Co-founder of notwoways, Callum McGinley, said: “Harry called me to ask if notwoways would be Farnham Town’s new shirt sponsor. I told him No and he printed the word on the front of their shirt and sent me an invoice. So here we are.”

Our new home shirt will be worn for the first time on Saturday, July 6th as we welcome QPR to The Memorial Ground for the second of seven currently scheduled pre-season fixtures for the Town.

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